ApprovalTrail

Natural health product · NPN 80012909

Crest Luminous

Yes: licensed in Canada

The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.

Licence status Active; licensed August 31, 2009; licence last revised October 5, 2026.
Natural Product Number (NPN)
80012909
Licence holder
Procter & Gamble Inc.Cincinnati, Ohio, United States
Dosage form
Dentifrice paste/gel
Route
Dental
Licensing route
Non-Traditional
First licensed
August 31, 2009
Licence last revised
October 5, 2026

Also sold as

Other product names on the same licence.

  • Crest 3D White Advanced
  • Crest 3D White Advanced Diamond Strong
  • Crest 3D White Advanced Glamorous White
  • Crest 3D White Advanced Vivid Enamel Renewal
  • Crest 3D White Advanced Vivid Glamorous White
  • Crest 3D White Advanced Vivid Sparkling Fresh
  • Crest 3D White Brillance Blast
  • Crest 3D White Brilliance
  • Crest 3D White Brilliance Luminous Purple
  • Crest 3D White Luxe Enamel Renewal
  • Crest 3D White Luxe Glamorous White
  • Crest 3D White Luxe TM Diamond Strong TM
  • Crest 3D White Professional
  • Crest 3D White Whitening Therapy Enamel Care
  • Crest 3DW Brilliance Blast

Medicinal ingredients

Per dosage unit, as licensed.

IngredientAmount
Sodium fluorideSodium fluoride0.243 % (w/w)

What it is licensed for

The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.

  • Fights cavities. Prevents, fights or protects against cavities. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. Penetrates tooth enamel to help rebuild weak spots or helps remineralize tooth enamel. Strengthens and rebuilds (tooth enamel). Protects teeth from acid wear/erosion. Nourish teeth to strengthen tooth enamel. Nourish teeth to repair weakened enamel.

Non-medicinal ingredients

Red 40; Polyethylene Oxide; Sodium phosphate, tribasic; Povidone; Xanthan Gum; Blue 1; PEG-6; Cocamidopropyl Betaine; Water; Carrageenan; Sodium lauryl sulfate; Sucralose; Titanium dioxide; Glycerin; Charcoal; Flavour; Sodium Saccharin; Hydrated Silica; Sodium hexametaphosphate; Mica

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