Natural health product · NPN 80139676
Colgate Total
Yes: licensed in Canada
The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.
Licence status Active; licensed March 31, 2025.
- Natural Product Number (NPN)
- 80139676
- Licence holder
- Colgate-Palmolive Canada Inc.Toronto, Ontario, Canada
- Dosage form
- Dentifrice, paste
- Route
- Dental
- Licensing route
- General (non-traditional)
- First licensed
- March 31, 2025
Also sold as
Other product names on the same licence.
- Colgate Total Gum Pro V
Medicinal ingredients
Per dosage unit, as licensed.
| Ingredient | Amount | Source and potency |
|---|---|---|
| Stannous fluorideStannous fluoride; 0.11 % Fluoride ion | 0.454 % | Stannous fluoride; 0.11 % Fluoride ion |
| Stannous fluorideStannous fluoride; 0.11 % Fluoride | not listed | Stannous fluoride; 0.11 % Fluoride |
What it is licensed for
The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.
- Anti-cavity/Anti-caries. Prevents, fights and/or protects against cavities/caries. Reduces the incidence of cavities/caries. Helps prevent tooth decay. Effective fluoride protection. Effective decay preventive fluoride. Protects teeth from acid wear/erosion. Helps delay/slow the tooth decay process at the earliest stage before it can become a cavity. Penetrates tooth enamel to help rebuild weak spots. Helps remineralize tooth enamel. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. (Helps) Protect(s) against enamel erosion. Protects teeth against acidic foods that may cause enamel erosion. Strengthens enamel/Reinforces enamel (by rebuilding weak spots). Helps strengthen/ restore/ repair/ protect tooth enamel/weakened enamel. Helps repair tooth enamel at the earliest stages by remineralizing the tooth surface to prevent cavities (for strong(er) teeth). Fortifies enamel, (helping to give it ongoing strength (and resistance). Creates a shield of protection/coats against food/drink acids. Helps increase density of weakened enamel/spots for stronger teeth. Actively rebuilds tooth density (for stronger teeth). Rebuilds and helps protect tooth density (with fluoride to strengthen tooth and prevent acid erosion). Helps rebuild the tooth's enamel mineral foundation (with twice daily use). Provides 24-hour action/protection against density loss (with twice daily use). Helps protect against future density loss. Helps repair/restore enamel by reversing micro-damage. Repairs/restores micro-damage helps repair/restore early damage caused by acids. Helps protect enamel against future micro-damage (early enamel damage caused by acids). Protects tooth enamel inside (against cavities) and outside (against acid erosion). Protects tooth enamel inside and outside (by strengthening enamel and protecting against dietary acids). Strengthens enamel from the inside. For healthier, stronger enamel (by strengthening tooth enamel and preventing enamel erosion). Helps protect against early enamel erosion/damage caused by dietary acids. Helps prevent enamel erosion. Helps prevent the start/initiation of enamel softening from dietary acid. Protects enamel against irreversible acid erosion. For stronger teeth with strengthened enamel. Helps keep all your teeth cavity-free. Helps stop/reverse early tooth decay before it becomes a cavity. For healthier teeth with less decay/fewer cavities. Raises your resistance to tooth decay/cavities. (Specialized formula) Provides/delivers long-lasting antibacterial action/activity (to significantly help reduce gum bleeding and inflammation/gingivitis/gum irritation/gum swelling). Fights bacteria around your whole mouth. Promotes a healthy mouth by fighting bacteria. Reduces/Fights bacteria on teeth, tongue, cheeks and gums (for 12 hours/for 24 hours with twice daily use). Antibacterial protection for 12 hours. Clinically proven to decrease/lessen/minimize bacteria leading to significantly greater reductions in Plaque/Gingivitis/Gum Inflammation/Tartar; vs non-antibacterial fluoride toothpaste. Helps reduce/remove/fight bacteria from/in your mouth bacteria on teeth, tongue, cheeks and gums that cause plaque and gingivitis. Helps reduce/removes/protects against bacterial buildup/plaque bacteria. Protects the surfaces of your mouth (your teeth, tongue, cheeks, and gums) by fighting/reducing bacteria. (Daily)(24hr) Antibacterial Protection (when used twice daily). Effective 12H (antibacterial) protection. Fights germs/bacteria that can cause plaque and gingivitis (for 12 hours). Actively fights oral health problems by providing (12 hour) antibacterial protection against plaque and gingivitis. Fights/reduces germs/bacteria to help prevent plaque/gingivitis/ bleeding/for healthier gums. (Provides) long lasting antibacterial activity/action.
- (Provides) long lasting gum/antibacterial protection against plaque bacteria(;with continued use). (Provides) Daily/24 hours of plaque/plaque bacteria/bacteria protection(;when used twice daily). (Daily/All day/24/7) Defense against harmful (plaque) bacteria/germs that can cause gingivitis and weaken/damage gums (;with continued use/twice daily use/brushing). Strong (daily/24H) bacterial defense(;when used twice daily). (Provides) (daily/24/7/24 hours of) (plaque) bacteria/germ protection/defense against bacteria/germs for healthier gums/to strengthen gums(;with continued use/ twice daily use/brushing). (Stannous fluoride/stannous ions to) (Advanced formula/technology to) (Designed to) deliver(s)/provide(s) antibacterial efficacy with long lasting effects. Reaches 100% of mouth surfaces/whole mouth and/to protect(s) against (plaque) bacteria (that lead to gingivitis). (Unique) formula fights bacteria/sensitivity, and prevents cavities. 2X More effective at fighting bacteria, a root cause of many common oral care problems; vs. non-antibacterial fluoride toothpaste with twice daily use and 4 weeks use, oral care problems such as plaque/tartar/gingivitis/gum bleeding/gum inflammation. 2X More effective at reducing bacteria associated with plaque/tartar and gingivitis; vs. non-antibacterial fluoride toothpaste with twice daily use and 4 weeks use. Provides 24 hours of (Plaque) bacteria Protection (;with twice daily use). Fights (Plaque) bacteria for 24 Hours(;with twice daily use). Clinically proven to fight plaque bacteria for 24 hours, with twice daily use. Fights (plaque) bacteria for 12 hours. Helps kill plaque germs/bacteria. Helps to actively kill plaque bacteria that can lead to gingivitis to reduce the risk of gum recession. 3x more effective at reducing bacterial plaque associated with tartar and gingivitis; vs. non-antibacterial fluoride toothpaste with 3 months continued use. (Clinically proven to) Help(s) prevent plaque (build-up) (in the areas between teeth). Oral health protection that helps to prevent plaque build-up. Thoroughly cleans/Fights plaque even between teeth/the hard-to-reach spaces between teeth/around the gum line (for healthier gums). Helps block harmful effects of plaque (associated with gingivitis). Reduces plaque to help protect against gum disease. (Helps) prevent(s) gum harming plaque. Helps prevent/fight/remove plaque/tartar buildup. Helps keep plaque from coming back. Its active cleaning formula, with micro particles, fights plaque even between teeth & hard to reach spaces (for healthier gums).
- Deep clean in hard to reach areas (to reduce plaque/plaque build-up that can lead to gingivitis/early gum disease). Scientifically proven/Proven technology/ingredient to fight/reduce plaque/plaque bacteria. Dissolves & lifts away gum harming plaque/plaque bacteria (in hard-to-reach areas/around the gumline). Clinically proven to neutralize plaque bacteria. Helps reduce/inhibit/control plaque bacteria (growth). Helps reduce plaque while giving you 3X more plaque reduction with daily use versus a non-antibacterial fluoride toothpaste with daily use after 3 months. Stay ahead of plaque, stay ahead of oral health problems; with daily use, stay ahead of oral health problems like gingivitis and cavities. 3X more effective at reducing gum-harming plaque vs. a non-antibacterial fluoride toothpaste with twice daily use for 3 months. Helps reduce plaque for 3X more reduction in gum-harming plaque vs. non antibacterial fluoride toothpaste, with twice daily use for 3 months. Helps interfere with the harmful effects of plaque. Dissolves & lifts away gum harming plaque(;with daily use). Clinically proven to significantly reduce harmful plaque bacteria associated with gingivitis between dentist visits. Unique/breakthrough/specialty/advanced formula penetrates hard to reach places to fight plaque bacteria along the gum line. Antigingivitis. Helps repair teeth and gum issues at their earliest stages by remineralizing the tooth surface to prevent cavities for stronger teeth and killing the bacteria that cause gingivitis for healthier gums. (Clinically proven to) Help(s) prevent/reduce/reverse gingivitis/gum inflammation/bleeding. Helps restore/protect gingival health/health of your gums. Significantly improves gingival health/reduces bleeding and inflammation. (Clinically proven to) help(s) reverse gingivitis/reduce plaque in just 12 weeks. Significant reduction in gingivitis(;after 3 months of use). Gingival patients showed reduced gum bleeding and inflammation(;after 12 weeks in clinical studies). (Achieves) significant reduction in gingivitis vs non-antibacterial fluoride toothpaste(;after 6 months of use). (Clinically proven to) Help(s) prevent/reduce/reverse/treat gingivitis/gum inflammation/gum bleeding. (Clinically proven to) Significantly reduce(s) gum bleeding and inflammation. Helps in reducing/reduces gingivitis (minor inflammation of the gums caused by plaque above the gum line). Clinically proven/shown to significantly reduce/significant reduction in plaque/gingivitis/gum inflammation. (Specialized/specialty formula) significantly reduces/helps prevent/helps promote healing of gum bleeding and inflammation/swelling, and provide(s)/deliver(s) long-lasting gum protection (with continued use/twice daily use/brushing). Long lasting protection against gingivitis/ gum bleeding/inflammation/swelling/irritation/sensitivity (caused by gingivitis). Helps repair/reverse/promote healing associated with the damage of early gum disease/early signs of gum damage. Helps strengthen the gums/gum tissue. Helps reduce gingivitis/gum bleeding/(and) inflammation to strengthen/fortify gums. Works to strengthen gums (with 12H bacteria protection).
- Helps reduce the visible and unseen effects of gum disease/damage, reduces red/swollen/inflamed/irritated/sensitive/bleeding gums (caused by gingivitis). Clinically/scientifically proven (for) healthier gums (by reducing plaque bacteria/gingivitis). Clinically proven to/helps improve gum health. Promotes/For gum health/healthy gums/healthier gums. (Actively) fights/fights the cause of/helps protect from/protects against/works to prevent/reduce gingivitis/plaque/gum bleeding/inflammation/swelling/ irritation/sensitivity (caused by gingivitis). Helps fight a root cause of gum bleeding and inflammation/irritation/sensitivity (and protects against recurrence); bacterial plaque. (Works to) help(s) keep gums healthy. Fights/Reduces/Helps prevent (plaque) bacteria (build-up)(, that can lead to early gum disease/gingivitis). (Helps to) fight(s) the cause of early gum disease. Helps fight/tackle bleeding gums. Helps improve the health of bleeding gums. Specialty toothpaste/Specially formulated to help stop bleeding gums. Helps stop/prevent/protect against/treat bleeding gums/gum bleeding. Superior performance/Greater protection against gingivitis versus regular non-antibacterial toothpaste. (Helps) prevent/protect against early gum disease/gingivitis (and its symptoms bleeding and inflamed gums). Helps prevent/reduce factors that (can) lead/contribute to gum recession. Helps reduce gum inflammation known as gingivitis, a factor which can lead to gum recession. Helps to reduce gingivitis (and plaque), factors which can lead/contribute to gum recession. Helps to significantly reduce bacteria that can lead to gum bleeding and inflammation/irritation. Fights/Protects against factors that can lead/contribute to gum recession. (Clinically proven to) reduce(s)/helps(s) prevent gum bleeding/inflammation. Helps reverse early gum damage/the damage of early gum disease. (Clinically proven to) Help(s) improve gum health (by reducing gum bleeding and gum inflammation)(associated with gingivitis). Specialized formula reduces gum inflammation and reduces bleeding, restoring your gums natural health. Protection against/fights gingivitis/ a leading/primary cause of early gum damage. Helps to significantly improve (patients) gingival/gum health. Helps kill bacteria that can cause gingivitis for healthier gums. Helps protect gums by killing (or helping kill) the bacteria that can cause gingivitis. Designed to help maintain healthy gums & teeth. Helps reverse gingivitis by preventing plaque buildup. Helps prevent early gum disease/gum damage/gum problems gingivitis/gum inflammation/gum bleeding. Helps prevent early signs of gum disease such as gum inflammation, redness, bleeding, irritation, and gum sensitivity. Leads to healthier gums and stronger teeth with continued use (by fighting plaque and protecting enamel). Actively helps with gum inflammation to reduce risk of gum recession. Fights/Helps prevent tartar/tartar build-up. Antisensitivity. Helps provide (effective) sensitivity/dentin hypersensitivity relief/protection (with regular use). Help(s) relieve(s)/block(s)/reduce(s) (painful) sensitivity /tooth sensitivity. Clinically proven sensitivity relief. Lasting sensitivity relief (with regular use). Daily protection for sensitive teeth (with regular use). (Unique formula/Formula) for sensitivity protection. (Helps) Reduce(s) painful sensitivity of the teeth to cold or contact. (Specially formulated to) Help(s) relieve tooth sensitivity (such as) from cold or contact. Helps protect sensitive teeth. Actively fights/works to help prevent sensitivity.
- Builds a protective layer over the sensitive areas of your teeth to help reduce painful sensitivity. Builds a protective layer to help repair sensitive teeth/the sensitive areas of the teeth. Blocks/Coats open dentin tubules for sensitivity relief. Helps repair sensitive teeth with continued use/twice daily use. Starts working immediately for sensitivity relief (by blocking tubules) (within days/1 day). Fast/Rapid sensitivity relief. Significant reduction in sensitivity vs non-antibacterial fluoride toothpaste after 4 weeks of use. (Targeted/Specialty) Care/Treatment for sensitive teeth. Occludes tubules to provide relief from sensitivity. Helps promote/build a coating layer that limits food acid from causing sensitivity pain. (Clinically proven/shown to) Help(s) significantly prevent sensitivity pain in 1 day. Starts working immediately to relieve and protect sensitive teeth/tooth sensitivity. Helps prevent common oral health issues for an overall healthier mouth better than non-antibacterial fluoride toothpaste such as plaque, tartar, gingivitis, sensitivity. Fights/Helps prevent the root cause of cavities, gingivitis, plaque, enamel erosion, sensitivity and tartar. Specially formulated to help prevent gingivitis/cavities /plaque (build-up)/tooth sensitivity/tartar (build-up). Multibenefit Oral Care for superior prevention/protection against sensitivity, plaque, gingivitis, tartar vs. non-antibacterial fluoride toothpaste. Helps promote multiple oral care benefits. Helps prevent cavities, sensitivity, plaque, gingivitis, tartar. Active (oral care) prevention/protection against cavities/sensitivity/plaque/plaque bacteria/tartar/gingivitis/early gum disease/early gum damage. Enamel/Cavity/Gingivitis/Sensitivity protection. Fights/Helps fight/Helps prevent cavities/sensitivity/gingivitis/plaque/plaque build-up/tartar/tartar build-up (to promote healthy teeth and gums/healthy mouth). (The advanced formula) Remineralizes weakened enamel and reverses early gum disease/damage for better oral health. Helps to fight the cause of/prevent/protect against: Gingivitis/Gum Bleeding/Gum Inflammation/Sensitivity/Plaque (Build-up)/Tartar/tartar Build-up/Cavities. Helps protect against/prevent early stages of gum disease and cavities. Effective(ly)/active(ly) delivers/delivery (of stannous fluoride) to mouth surfaces to protect (them) from/provide protection against caries/enamel erosion/sensitivity/(plaque) bacteria/gingivitis/early gum disease. Helps manage plaque/early gum disease / gingivitis/cavities/sensitivity. Helps strengthen teeth and gums to reduce cavities and gingivitis. Actively helps to prevent the (recurrent/recurring) symptoms of sensitivity and gingivitis. Reduces bacteria on teeth, tongue, cheeks and gums, helps prevent plaque and gingivitis, fortifies enamel; Not intended for prevention or treatment of more serious oral conditions.
- Actively helps (to) fight a number of teeth and gum problems cavities, sensitivity and gingivitis / Helps prevent plaque, tartar, gingivitis, cavities and tooth sensitivity. Advanced/Breakthrough/Unique/Targeted/Speciality formula/technology for (better) oral/gum health. Improves your dental health. Helps repair (and reverse) early damage (to teeth and gums for better oral health). Helps protect against/Helps prevent/Fights the common oral health diseases/problems (of) gingivitis and cavities. Promotes good oral health to help your overall health and wellbeing. (Works on and around your teeth and gums for) oral health protection protection against cavities/(tooth) sensitivity/plaque/gingivitis. Help stop problems before they start, oral health problems like gingivitis and cavities. For healthy teeth & gums. Advanced/Breakthrough/Unique/Targeted/Speciality formula/technology for oral health/gum protection.
Non-medicinal ingredients
Sodium saccharin; Cellulose gum; Sodium methyl cocoyl taurate; Sorbitol; Xanthan Gum; Tetrasodium pyrophosphate; Titanium dioxide; Glycerin; Aqua; Cocamidopropyl betaine; Potassium nitrate; Hydrated Silica
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