Natural health product · NPN 80019067
PreviDent Sensitive
Yes: licensed in Canada
The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.
Licence status Active; licensed May 31, 2010; licence last revised January 16, 2026.
- Natural Product Number (NPN)
- 80019067
- Licence holder
- Colgate-Palmolive Canada Inc.Toronto, Ontario, Canada
- Dosage form
- Dentifrice, paste
- Route
- Dental
- Licensing route
- Non-Traditional
- First licensed
- May 31, 2010
- Licence last revised
- January 16, 2026
Also sold as
Other product names on the same licence.
- PreviDent 5000 Sensitive
- PreviDent 5000 ppm Sensitive
Medicinal ingredients
Per dosage unit, as licensed.
| Ingredient | Amount | Source and potency |
|---|---|---|
| Sodium fluoride | 1.1 % | 5,000 ppm Theoretical Total Fluoride and Available Fluoride |
| Potassium nitrate | 5 % |
What it is licensed for
The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.
- A dental caries preventative and sensitive teeth toothpaste; for twice daily self applied topical use, followed by rinsing. Helps reduce the painful sensitivity of the teeth to cold, heat, acids, sweets or contact in adult patients and children 12 years of age and older. 5000 ppm fluoride for enhanced caries protection. Helps the tooth decay process at the earliest stage before if can become a cavity. Penetrates tooth enamel to help rebuild weak spots. Helps remineralize tooth enamel. Penetrates dentinal tubules to soothe nerve endings. Anti-cavities/anti-caries. Prevents, fights and/or protects against cavities or caries. Reduces the incidence of cavities/caries. Helps prevent tooth decay. Effective fluoride protection. Effective decay preventive fluoride. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. Protects teeth from acid wear/erosion. Helps reduce (painful) sensitivity of the teeth to cold, heat, acids, sweets or contact. Builds protection against (painful) sensitivity of the teeth to cold, heat, acids, sweets, or contact. Effective protection against (painful) sensitivity of the teeth to cold, heat, acids, sweets or contact. Shields/soothes dental nerves for lasting sensitivity relief when used regularly. For strong/healthy teeth/enamel Healthy, stronger and better protected enamel. Strengthens/rebuilds/protects enamel for strong teeth Helps keep/maintain strong teeth/enamel. (Actively) Strengthens/protects/fortifies (tooth) enamel Strengthens enamel from the inside. Enamel strengthening formula (High strength toothpaste )(for stronger teeth /strengthened enamel/healthier teeth) (High strength toothpaste ) For healthy/stronger/better-protected/more resilient teeth/enamel Contains high levels of fluoride to strengthen/fortify teeth and protect against (tooth) decay/cavities/caries/early caries Enhanced fluoride formulation that actively strengthens/fortifies (weakened/precious) enamel/protects against cavities/enamel wear/enamel erosion. Helps rebuild weak spots. Helps repair enamel and rebuild weak spots. Helps remineralize weak spots on enamel Helps (actively) reverse weak spots/early cavities/pre-cavities (and prevent cavities from occurring) Helps (actively) repair early damage on the tooth's surface (that leads to cavities) Helps repair weakened enamel with vital minerals Helps rebuild/repair the tooth¿s enamel mineral foundation Helps stop/reverse/repair early stage cavities. Helps stop/reverse/repair early tooth decay before it becomes a cavity Helps replenish microscopic weak spots (to repair early/pre-cavities). Helps (actively) reverse weak spots/early cavities/pre-cavities (and prevent them from recurring) Protection against early caries. Helps prevent enamel loss due to acid wear/erosion. Helps protect against future density loss Protects tooth enamel (from) inside (against cavities) and out(side) (against acid erosion) High strength fluoride toothpaste to reduce(s) the incidence of cavities/protect teeth from decay/protect against early caries/strength enamel/fortify enamel/make enamel more resistant/resilient. (Specially designed to) penetrate(s) deep (and) to remineralize (acid)(weakened) enamel (to help restore/protect your (precious) enamel (every time you brush)) (Density) protection against (tooth) density loss (Actively) helps increase density of/reinforces weakened enamel/enamel weak spots Helps increase density of weakened enamel/spots for stronger teeth Actively rebuilds tooth density Actively rebuilds tooth density for stronger teeth Rebuilds and helps protect tooth density (with fluoride to strengthen teeth and prevent acid erosion) Helps protect the enamel density of permanent teeth. Helps protect tooth density Helps rebuild tooth density Helps repair/restore enamel by reversing micro-damage
- Helps repair/restore enamel micro-damage (*; *early enamel damage caused by acids) Repairs/restores micro-damage*; *helps repair/restore early damage caused by acids. Helps protect enamel against future micro-damage (*; *early enamel damage caused by acids). (Proven) 24/7 / Round the clock sensitivity relief/protection/ protection against sensitivity (pain). Builds on-going protection over time, working 24/7 to help relieve sensitivity (pain). Proven to build relief and daily protection for sensitive teeth. Proven relief and daily protection for sensitive teeth/sensitivity pain. Reduces the pain of sensitive teeth (in as little as '2' weeks). Gradually builds (soothing) protection around the nerve to provide sensitivity relief (in as little as two weeks). Provides on-going sensitivity relief by building soothing protection around the nerve(, deep inside the tooth). Penetrates into dentin tubules to work from within (to relieve (tooth) sensitivity/sensitivity pain). Relieves/Helps prevent/Treats sensitivity/(tooth) sensitivity pain/pain of sensitive teeth. Shields (the nerve/exposed nerves) to relieve/prevent sensitivity/(tooth sensitivity) pain/pain of sensitive teeth. (Long) Lasting/Continuous sensitivity protection/protection against the pain of sensitivity/pain relief(*; * with regular use). Helps prevent/relieves (the) pain of teeth sensitized by/to cold/heat/acids/contact. Treats/Manages/Protects against tooth sensitivity (at the source/nerves/nerve endings). Treats/Protects against sensitive teeth by penetrating dentinal tubules/insulating nerves. Insulates (teeth/tooth nerves) from sensitivity/sensitivity pain/pain of sensitivity. Works/protects deep inside open tubules/the tooth to help protect/relieve tooth sensitivity/soothe painful sensitivity. Helps inhibits/treats the cause of sensitivity/sensitivity pain (, sensitized tooth nerves). For sensitivity/acid wear/acid erosion protection that surrounds your teeth Surround your teeth in protection from the pain of sensitive teeth/ acid wear/ acid erosion. (Proven) (ingredients) to insulate your teeth from sensitivity while protecting/strengthening teeth/enamel. Formula provides 4 times/4x the level of fluoride*; * versus regular/ordinary toothpaste (for caries protection/to prevent tooth decay/caries/cavities/strengthen enamel/fortify enamel). (with) 4 times /4x the power of fluoride* (to prevent tooth decay/caries/cavities/strengthen enamel/fortify enamel); * versus regular/ordinary toothpaste. (Scientifically) Formulated to provide (significantly) more/increased/higher/greater/ extra/maximize levels of fluoride for caries/cavity/tooth decay protection/enamel remineralization/protection from acid wear/erosion/enamel strengthening. (Scientifically) Formulated for (significantly) greater/increased/more/extra/maximized fluoride protection versus/than regular toothpaste. Enhanced fluoride level/Significantly greater/more (active)(fluoride) ingredient to (actively) provide protection against/caries/cavity/tooth decay protection) / enamel remineralization/protection from acid wear/erosion) / to strengthen/fortify enamel/make enamel more resistant. (Scientifically) Formulated to protect against the initiation and progression of cavities/enamel erosion. (High strength fluoride formula to) help(s) protect against tooth decay/caries/cavities/enamel erosion/acid wear Extra strength/enhanced fluoride levels (to promote remineralization/promote mineral uptake/deliver vital minerals into the enamel/enamel surface). For intensive enamel strengthening/ remineralization/ cavity protection Specially formulated to release more fluoride (helping to remineralize tooth enamel and strengthen enamel), penetrating the enamel surface and supplying minerals lost from within the enamel structure. Specialty/Specially formulated/formula designed to provide/with higher fluoride availability.
Non-medicinal ingredients
Sodium Hydroxide; Cocamidopropopyl betaine; Carrageenan; PEG-12; Hydrated Silica; Sodium saccharin; Xanthan Gum; Poloxamer 407; Flavour; Blue 1; Sorbitol; Titanium dioxide; Mica; Water; Yellow 10; Sodium lauryl sulfate