Natural health product · NPN 80009701
Crest Shield
Yes: licensed in Canada
The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.
Licence status Active; licensed April 16, 2009; licence last revised December 8, 2020.
- Natural Product Number (NPN)
- 80009701
- Licence holder
- Procter & Gamble Inc.Cincinnati, Ohio, United States
- Dosage form
- Dentifrice, gel
- Route
- Dental
- Licensing route
- Non-Traditional
- First licensed
- April 16, 2009
- Licence last revised
- December 8, 2020
Also sold as
Other product names on the same licence.
- Crest Pro-Health Enamel Shield
- Crest Pro-Health Intense Peppermint
- Crest Pro-Health Peppermint Fresh
- Crest Pro-Health Sensitive + Enamel Shield
Medicinal ingredients
Per dosage unit, as licensed.
| Ingredient | Amount | Source and potency |
|---|---|---|
| Sodium hexametaphosphate | 14 % (w/w) | |
| Stannous fluoride | 0.454 % (w/w) |
What it is licensed for
The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.
- For healthier teeth with less decay. Raises your resistance to tooth decay/cavities. For stronger teeth with strengthened enamel. For stronger teeth. For healthier and stronger teeth. For healthier gums*, *by reducing plaque to help prevent gingivitis. For healthier gums*, *by fighting/reducing plaque bacteria to help prevent gingivitis. Kills plaque germs/bacteria to help prevent gingivitis for healthier gums. Healthier gums, stronger teeth. For a healthier mouth*, *by strengthening enamel and fighting plaque. For a healthier mouth with less decay and plaque. Advance to healthier gums and stronger teeth. Advance to healthier gums and stronger teeth (with less decay and plaque). Advance to healthier gums and stronger teeth (by fighting plaque and protecting enamel). Leads to healthier. Crest pro-Health Toothpaste with stannous fluoride forms a protective layer/coating over tooth enamel to prevent enamel erosion. Stannous Fluoride not only strengthens weakened enamel, but also forms an acid-resistant protective layer against enamel/acid erosion. Dual action protection against enamel erosion (by forming a protective micro-thin layer against dietary acids and helping rebuild weakened spots). Stannous fluoride helps slow the progression of erosive tooth wear. Protects tooth enamel inside (against cavities) and outside (against acid erosion). Dual action protection against enamel erosion* (*stabilized stannous forms a protective acid-resistant micro-thin layer against dietary acids and fluoride helps rebuild weakened spots). Forms a protective layer to prevent enamel/acid erosion. Stablized stannous in formula to ensure effective enamel erosion protection. Enhances tooth's natural protective pellicle layer to defend against daily dietary acid challenges. Forms an acid-resistant protective layer incorporated into the natural protective pellicle layer to protect against acid erosion between brushings. Scientifically proven to protect against the initiation and progression of enamel erosion. Crest Pro-Health dentifrice not only helps rebuild weakened enamel, but also helps prevent the initiation of future erosion. Dual action protection for healthier, stronger enamel (by strengthening tooth enamel and preventing enamel erosion). Protects tooth enamel inside and outside (by strengthening enamel and protecting against dietary acids).
- Stannous fluoride effectively protects against enamel erosion from dietary acids, especially in lower pH range where fluoride's enamel repair benefit/ability is limited. Crest Pro-Health toothpaste provides erosion protection against acids in our diet. Crest Pro-Health toothpaste provides erosion protection against dietary acids. Stannous fluoride provides scientifically proven enamel erosion protection against dietary acids. Stannous fluoride provides unique (dual action) enamel erosion protection against dietary acids from daily soft drinks. Crest Pro-Health toothpaste contains stannous fluoride, a patented stannous technology to protect against enamel erosion (from dietary acids). Crest Pro-Health toothpastes have patented stannous (fluoride) technology, to provide effective protection against enamel erosion from dietary acids. Stannous fluoride is the only fluoride patented to create an acid resistant shield to protect teeth against acid erosion. Only CPH has a patented stannous fluoride that protects the tooth surface from acid erosion (from dietary acids/in low pH range). Dual action shield repairs weakened spots and helps prevent acid erosion. Dental erosion is irreversible. Stannous fluoride forms an acid resistant micro-thin layer on enamel to help prevent the initiation of enamel softening due to dietary acids. When pH lowers during dietary acid challenge, fluoride's effectiveness of enamel strengthening reduces. Stannous from stannous fluoride forms an acid resistant micro-thin layer to protect enamel from acid erosion. Prevention is a key to the management of erosive tooth wear, and stabilized stannous fluoride has been proven to help stop the initiation and slow the progression of erosive tooth wear. Crest Pro-Health toothpaste contains stabilized stannous fluoride, a unique fluoride compound/formulation which not only strengthens softened enamel, but also helps prevent the initiation of enamel softening from dietary acid. Compared to sodium fluoride, stannous fluoride provides unique (dual action) enamel erosion protection by not only strengthening weakened enamel like other fluorides do, but also forming an additional/patented preventative micro-thin layer against enamel erosion (from dietary acids). Stabilized stannous fluoride not only works like other fluorides to strengthen weakened enamel, but it's stannous component also forms a critical acid resistant micro-thin layer to protect against enamel erosion due to dietary acid. Stabilized stannous fluoride provides additional enamel erosion protection vs. sodium fluoride alone (by forming a protective micro-thin layer against dietary acids). Sodium fluoride works to strengthen softened enamel. Stannous fluoride, in addition, helps prevent the initiation and slows down the progression of erosion tooth wear (against dietary acids). Regular fluoride (sodium fluoride) repairs weakened enamel, but stannous fluoride repairs weakened enamel and provides more/greater calcium loss protection against dietary acids. Stabilized stannous fluoride provides more/greater calcium loss protection than sodium fluoride. Significantly greater protection from calcium loss due to acid erosion from dietary acids (than sodium fluoride in lower pH). The unique Stannous Fluoride Shield protects enamel AND helps prevent sensitivity. Crest Pro-Health toothpaste has a special form of fluoride that helps prevent acid erosion to prevent future sensitivity.
- Stannous fluoride (in Crest Pro-Health) consistently demonstrated more/greater enamel erosion protection against dietary acids than sodium fluoride. Provides more/greater enamel erosion protection than sodium fluoride against dietary acids. Stannous fluoride demonstrated more/greater acid erosion protection compared to sodium fluoride used in other toothpastes. Crest Pro-Health toothpaste with stannous fluoride provides proven, enhanced enamel protection against acid erosion versus sodium fluoride. Helps protect acid erosion more effectively than regular fluoride (sodium fluoride based) toothpastes. Crest Pro-Health is formulated with stabilized stannous fluoride, which is significantly greater than regular sodium fluoride toothpastes in protecting against dental erosion caused by dietary acids. Scientifically proven/Proven technology/ingredient to help prevent enamel/acid/dental erosion (against dietary acids). Scientifically proven/Proven technology/ingredient to provide greater/more enamel/acid/dental erosion reduction than sodium fluoride against dietary acids. Scientifically proven/Proven technology/ingredient to protect against dietary acid erosion more than sodium fluoride in common toothpastes. Scientifically proven/Proven to provide greater enamel/acid/dental erosion protection than other sodium fluoride toothpastes against dietary acids. Scientifically proven to protect enamel/acid/dental erosion from dietary acids more than sodium fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes (sodium fluoride). Stannous fluoride provides more/greater enamel erosion protection (against dietary acids) than sodium fluoride with the additional ability to form a protective layer against erosion. Crest Pro-Health toothpaste with stabilized stannous fluoride helps protect the weakening of enamel surface against dietary acids. Compared to NaF, Stannous fluoride provides added protection against acid erosion.
Non-medicinal ingredients
ZInc lactate; Hydrated Silica; Flavour; Blue 1; Xanthan Gum; PEG-6; Water; Glycerin; Sodium Gluconate; Fresh Mint Flavour; Carrageenan; Sodium lauryl sulfate; Sodium phosphate tribasic dodecahydrate; Ethene, homopolymer