Natural health product · NPN 80086970
Colgate Total
Yes: licensed in Canada
The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.
Licence status Active; licensed July 10, 2018; licence last revised November 18, 2022.
- Natural Product Number (NPN)
- 80086970
- Licence holder
- Colgate-Palmolive Canada Inc.Toronto, Ontario, Canada
- Dosage form
- Dentifrice, paste
- Route
- Dental
- Licensing route
- Non-Traditional
- First licensed
- July 10, 2018
- Licence last revised
- November 18, 2022
Also sold as
Other product names on the same licence.
- Colgate Total Advanced
- Colgate Total Advanced Clean Between
- Colgate Total Advanced Daily Repair
- Colgate Total Advanced Enamel
- Colgate Total Advanced Gum Protection
- Colgate Total Advanced Professional Clean
- Colgate Total Advanced Repair & Protect
- Colgate Total Advanced Sensitive + Whitening
- Colgate Total Advanced Sensitivity Relief
- Colgate Total Advanced Whitening
- Colgate Total Clean Mint
- Colgate Total Fresh Boost
- Colgate Total Fresh Stripe
- Colgate Total Whitening
Medicinal ingredients
Per dosage unit, as licensed.
| Ingredient | Amount | Source and potency |
|---|---|---|
| Hydrated silica | 5 % (w/w) | Hydrated Silica |
| Sodium fluoride | 0.32 % (w/w) | Sodium fluoride; 0.145 % Fluoride |
| Sodium fluoride | — | Sodium fluoride; 0.145 % Fluoride ion |
| Zinc | 0.96 % (w/w) | Zinc citrate |
| Zinc | 0.96 % (w/w) | Zinc oxide |
What it is licensed for
The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.
- (Helps) Prevent (tooth) cavities. (Helps) Prevent tooth caries. (Helps in) Prevent(ing) tooth decay. Effective decay preventive fluoride. (Helps) Reverse the tooth decay process at the earliest stage before it can become a cavity. Helps keep all your teeth cavity-free. Helps remineralize tooth enamel. Penetrates tooth enamel to help rebuild weak spots. Protects teeth against/from acid wear/erosion. Protects teeth against acidic foods that may cause enamel erosion. (Helps) Protect(s) against enamel erosion. (Helps) Prevent pre-existing exposed root caries. Repairs tooth enamel at the earliest stages by remineralizing the tooth surface to prevent cavities for strong(er) teeth. Strengthens enamel / Reinforces enamel by rebuilding weak spots. Strengthens enamel/ Strengthens enamel (by rebuilding weak spots). (Clinically proven to) Help(s) prevent (and/or reduce) gingivitis. (Helps) in reducing gingivitis (minor inflammation of the gums caused by plaque above the gum line). (Clinically proven to) Helps prevent (and/or reduce/remove) plaque build-up in the areas between the teeth. Attacks plaque at its core. (Clinically proven to) Help(s) prevent plaque (build-up). Clinically Proven to improve gum health. (Helps) prevent gum inflammation. Reduces gum bleeding. Helps improve gum health by reducing gum bleeding and gum inflammation associated with gingivitis. (Helps) Prevent(s) tartar (build-up). Fights tartar. 12 hour antibacterial action / 12 hour antibacterial protection. 12 hour antibacterial protection against plaque and gingivitis. Long lasting antibacterial protection* *12 hour protection against germs that cause plaque and gingivitis. Fights germs/bacteria that can cause plaque and gingivitis for 12 hours. Fights germs/bacteria* for 12 hours *germs/bacteria that (can) cause plaque and gingivitis. Actively fights oral health problems by providing 12 hour antibacterial protection against plaque and gingivitis. Kills the bacteria that cause gingivitis for healthier gums. Protects gums by killing (or help killing) the bacteria that (can) cause gingivitis. Reduces bacteria/germs for a clean mouth and a healthier/healthy smile* *vs. a non-antibacterial fluoride toothpaste. Reduces bacteria on teeth, tongue, cheeks and gums. Reduces/Fights bacteria on teeth, tongue, cheeks and gums for 12 hours. Protects the surfaces of your mouth (your teeth, tongue, cheeks, and gums)* *Antibacterial protection for 12 hours vs. non-antibacterial fluoride toothpaste. Protects the surfaces of your mouth (your teeth, tongue, cheeks, and gums) by fighting/reducing bacteria. (Helps) relieve tooth sensitivity. (Helps) Relieve and Block/Reduces Painful Sensitivity. Helps relieve and block painful sensitivity - 5% silicon dioxide hydrate active. Clinically proven sensitivity relief. Daily protection for sensitive teeth (with regular use). Unique formula for sensitivity protection. (Helps) Reduce(s) painful sensitivity of the teeth to cold or contact. (Specially formulated to) Help(s) relieve tooth sensitivity (such as) from cold or contact.
- Provides sensitivity relief with regular use. Enamel/Cavity and sensitivity protection. Silicon dioxide hydrate to relieve sensitivity. Builds a protective layer over the sensitive areas of your teeth to reduce painful sensitivity. Provides effective sensitivity protection. Colgate Enamel* is specially formulated to help prevent gingivitis, cavities and plaque build-up and tooth sensitivity, and also fights tartar build-up, (bad breath and whitens teeth with brushing). Actively helps (to) fight a number of teeth and gum problems (cavities, sensitivity and gingivitis), or Actively helps (to) fight a number of teeth and gum problems* Actively helps (to) fight a number of teeth and gum problems* *Helps prevent plaque, gingivitis, cavities and tooth sensitivity. Works on and around your teeth and gums for oral health protection (with continued use)* *protection against cavities and tooth sensitivity, plus 12 hours against germs that cause plaque and gingivitis, or *12 hour protection against germs that cause plaque and gingivitis, plus protection against cavities and tooth sensitivity. Helps repair (and reverse) early damage (to teeth and gums for better oral health). Improves your dental health. Promotes healthy mouth by fighting bacteria. Fights cavities, gingivitis, plaque, tartar and sensitivity to promote healthy teeth and gums. Oral Health Protection that helps to prevent plaque build-up. Whole Mouth Health* *Reduces bacteria on teeth, tongue, cheeks and gums, helps prevent plaque and gingivitis, fortifies enamel. Not intended for prevention or treatment of more serious oral conditions. Its active cleaning formula, with micro particles, fights plaque even between teeth & hard to reach spaces for healthier gums. The advanced formula remineralizes weakened enamel and reverses early gum problems for better oral health. Helps repair teeth and gum issues at their earliest stages by remineralizing the tooth surface to prevent cavities for stronger teeth and killing the bacteria that cause gingivitis for healthier gums. Anti-cavity/anti-caries. Prevents, fights and/or protects against cavities or caries. Reduces the incidence of cavities/caries. Helps prevent tooth decay. Effective fluoride protection. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. Helps remineralize tooth enamel. Protects teeth from acid wear/erosion. New (breakthrough) formula/technology.
- Helps restore weakened enamel. Strengthens/rebuilds/increases density of/reinforces weakened enamel/spots. Increases density of weakened enamel/spots for stronger teeth. Actively rebuilds tooth density. Actively rebuilds tooth density for stronger teeth. Rebuilds and helps protect tooth density (with fluoride to strengthen tooth and prevent acid erosion). Helps protect enamel density of permanent teeth. Helps rebuild the tooth's enamel mineral foundation. (With twice daily brushing) Provides24-hour action/protection against density loss (with twice daily brushing). Helps protect against future density loss. Helps stop/reverse early stage cavities. Helps stop/reverse early tooth decay before it becomes a cavity. Helps repair/restore enamel by reversing micro-damage Helps repair/restore enamel micro-damage (*; *early enamel damage caused by acids) Repairs/restores micro-damage*; *helps repair/restore early damage caused by acids. Helps protect enamel against future micro-damage (*; *early enamel damage caused by acids) Effective 12H (antibacterial) protection. (Provides)24hours of plaque (bacteria) protection*;*when used twice daily. (All day/24/7)Defense against harmful (plaque) bacteria that can cause gingivitis and weaken/damage gums*;*with continued twice daily brushing. Strong 24H bacterial defense*;*when used twice daily. Provides (24/7/24hours of)(plaque)bacteria protection/defense against bacteria for healthier gums/to strengthen gums*;*with continued twice daily brushing. Helps block harmful effects of plaque associated with gingivitis. Reduces plaque to help protect against gum disease. (Helps) prevent(s) gum harming plaque. Prevents/fights/removes plaque/tartar buildup. Helps keep plaque from coming back*;*with continued use. Helps reverse the damage of early gum disease. Helps restore the health of your gums. Actively works to help prevent sensitivity. Actively helps to prevent recurrent problems like sensitivity and gingivitis. Helps protect against oral health problems/disease such as gum disease and cavities. Unique formula fights bacteria, and prevents cavities. Helps improve/restore your oral health, part of your overall health. Promotes good oral health to help your overall health and wellbeing. Helps protects sensitive teeth.
Non-medicinal ingredients
Titanium dioxide; Glycerin; Phthalocyanine Green; Sodium Saccharin; Benzyl Alcohol; Copper phthalocyanine; L-Arginine; Tetrasodium pyrophosphate; Xanthan Gum; Carbon; Sodium lauryl sulfate; Cellulose gum; Flavour; Sucralose; Aqua; Cocamidopropyl betaine; Silica; Hydrated Silica; Phosphoric Acid; Poloxamer 407