Natural health product · NPN 80000133
Colgate Sensitive
Yes: licensed in Canada
The product licence is active. Whether the product is actually on the market is a separate, voluntary notice; the official record shows it.
Licence status Active; licensed October 20, 2004; licence last revised March 10, 2025.
- Natural Product Number (NPN)
- 80000133
- Licence holder
- Colgate-Palmolive Canada Inc.Toronto, Ontario, Canada
- Dosage form
- Dentifrice, paste
- Route
- Dental
- Licensing route
- Non-Traditional
- First licensed
- October 20, 2004
- Licence last revised
- March 10, 2025
Also sold as
Other product names on the same licence.
- Colgate Sensitive Enamel Protect
- Colgate Sensitive Original
- Colgate Sensitive SmartFoam
- Colgate Sensitive Whitening
- Colgate Sensitivity
Medicinal ingredients
Per dosage unit, as licensed.
| Ingredient | Amount | Source and potency |
|---|---|---|
| Sodium fluoride | 0.243 % (w/w) | Sodium fluoride; 0.11 % fluoride |
| Potassium nitrate | 5 % (w/w) | Potassium nitrate |
What it is licensed for
The licence’s own wording. Directions, doses, cautions and warnings are on the official record and the label.
- Protects against cavities. Helps protect against acid wear/the effects of acid wear. For effective sensitivity relief and enamel protection. Soothes the nerve ends and gradually builds a protective shield providing relief from sudden shocks of pain caused by sensitive teeth. Long term sensitivity protection with regular use. Contains potassium nitrate which is clinically proven to soothe the nerve for sensitivity relief within two weeks. 24/7 sensitivity protection (builds with twice daily brushing/builds with regular use/builds with continuous use). Builds 24/7 sensitivity protection with twice daily brushing/with regular use/with continuous use. Prevents, fights, or protects against cavities or caries; or reduces the incidence of cavities, or helps prevent tooth decay. Effective fluoride protection or effective decay preventive fluoride. Penetrates tooth enamel to help rebuild weak spots or helps re-mineralize tooth enamel. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. Helps reduce (painful) sensitivity of the teeth to cold, heat, acids, sweets, or contact. Builds protection against (painful) sensitivity of the teeth to cold, heat, acids, sweets, or contact. Shields/soothes dental nerves for lasting sensitivity relief when used regularly. Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin for sensitivity relief within 2 weeks. Helps delay/slow the tooth decay process at the earliest stage before it can become a cavity
Non-medicinal ingredients
Flavour; PEG-12; PVM/MA Copolymer; Xanthan Gum; Sodium Hydroxide; Poloxamer 407; Glycerin; Hydrated Silica; Blue 1; Water; Cellulose gum; Sodium saccharin dihydrate; Sodium Lauryl Sulfate; Sorbitol; Sodium phosphate tribasic dodecahydrate; Titanium dioxide